The 2016 release of ‘The Jungle Book’' is a faithful retelling, but reimagined in a visually stunning and immersive way. We needed to create awareness and interest in ‘The Jungle Book’ to drive ticket sales and position the film as a ‘must see’ by building on audience's’ knowledge and connection with the story grounded in the original animated movie. One of the main challenges to overcome was the lack of connection and relevance to kids today.
I worked as part of a team to create content for Instagram promoting the release of ‘The Jungle Book’ in Australia and New Zealand.
Motion Graphics Art Direction Digital Design
Carmela Soares – Creative Director Holly Langford – Art Director Lauren Moran – Art Director Fraser Nelson – Copywriter Max Bengtsson – Copywriter Alisa Iwagishi – Designer