Slurpee and 7-ELeven needed to stay relevant to a young, cool and media-savvy audience. Overt sales tactics weren’t going to cut it with this crowd.
As part of the small social media content creation team I helped to manage the Slurpee & 7 Eleven Australia's Facebook and Instagram. Every month we created new content for national campaigns including BYO Cup Day, Name Your Price Day and 7-Eleven Day.
Art Direction Digital Design Photography Animation Video Editing