When it comes to the Christmas message, It’s become almost impossible to be original. It's also full of constraints: not everyone celebrates Christmas and - of course - we had no budget. That’s why we decided to celebrate everything but Christmas. And that’s how ‘Happy Otherdays’ was born.
We uncovered all kinds of unusual, obscure and plain silly dates that celebrated in December around the world. We then wrote the backstory to these dates, and illustrated them in a unique style for our new take on the classic advent calendar. The illustrations for ‘Happy Otherdays’ were a collaboration amongst a group of designers. Together we developed an illustration style, utilising muted and pastel colours as well as block colours, repeated patterns and similar compositions.
Illustration Graphic Design
Jenny Foster – Copywriter Carmela Soares – Creative Director Mark Tompkins, Simone Attanasio, Paul Connell, Brenton Lau, Alisa Iwagishi – Designer/Illustrator