Best Friends Pet Care Centre were launching their first store in Ipswich, Queensland. They wanted to increase awareness of the brand and the launch, and encourage visitors to the store.
Best Friends Pet Care Centres go above and beyond to make owners and pets feel special and cared for. So we did a lot of research and looked at thousands of cute animal memes. Hard times! ;-)
Our campaign showcased the VIP treatment experienced at Best Friends Pets. Each execution saw a pet take centre stage, with a high-definition treatment reminiscent of a glamorous photoshoot. The campaign celebrates the personality and enjoyment of each pet, the dedication of the store’s employees and the pride of the owners who visit.
The campaign was rolled out across multiple platforms, including print, digital, mobile, social media and radio.
Art Direction Print Design
Carmela Soares – Creative Director Paul Connell – Art Director Jenny Foster – Copywriter Alisa Iwagishi – Art Direction/Designer