Bakers Delight bread is often viewed as less health than its competitors, so we needed to promote its healthy ingredients and benefits.
Loafstyle is a microsite created for Bakers Delight. The microsite matched the health benefits of each of their healthy bread loaves with the health benefits of yoga, encouraging a healthy lifestyle by combining healthy eating with online yoga classes created by Bakers Delight.
I helped to design the responsive microsite as well as eDMs for mobile and desktop.
Web Design Digital Design
Carmela Soares – Creative Director Brenton Lau – Senior Designer/Art Director Alisa Iwagishi – Designer